The black Trayformer, an entirely flat letter tray that transforms easily into a strong letter tray, has been launched recently with enormous environmental and economical advantages. Not only the environmental benefits over the whole product life cycle, by reducing the TCO (Total Cost of Ownership) and the Carbon Footprint, but also Blue Angel accreditation for using 100% recycled materials makes Trayformer to an outstanding product.

In addition, the two new Re-Solution products, a tidy cube and an office box, have also been awarded with the Blue Angel accreditation. A range consisting of matt black products made of 100% recycled polystyrene (post-consumer waste).

Through the Blue Angel Logo end users can easily recognize the black Trayformer and the complete Re-Solution Range as environmentally friendly products. Reiner Eckhardt, Managing Director of Atlanta Office Products, welcomed the certification: “With the Blue Angel accreditation, ATLANTA takes another step toward its vision of becoming a leading and sustainable European manufacturer with an unsurpassed ecological position. As shown already with Re-Solution, the Anti-Microbial line or Atlanta Green, we only use official certifications as well as awards and do not create pseudo official logos. The obtained Blue Angel certification is a further proof.”

ATLANTA, www.atlanta-office.eu is a leading European inventor and manufacturer of office products. Headquartered in Hoogezand, the Netherlands, Atlanta offers more than 2,500 branded products produced in its own manufacturing facilities in the Netherlands. The wide assortment is categorized in 4 categories: Filing and Archiving, Desk Accessories, Office Furniture & Environment, as well as Forms & Pads.

www.atlanta-office.eu/trayformer
www.atlanta-office.eu/resolution

For questions and further information please contact:
Adriana Escobar (adriana.escobar@atlanta-office.eu)
T.+ 49 (0) 2151 78 48 720
F.+ 49 (0) 2151 78 48 710

(Chris Leonard Morgan, SOPX organiser, Nigel Eaton, Atlanta Office Products, and Steve Hilleard, OPI)

The judging happened on the first day of the event by a panel of leading buyers. The Stationery and Office Products Shows (SOPX) are the yearly buying and networking opportunity for UK dealers as well as retailers and took place on 13th to 14th of April, 2010. Trayformer won in one out of eight categories, the Desk Accessories Award and in addition the New Product of the Year Award.
The unique selling proposition of Trayformer are the enormous environmental as well as its economical advantages. From the environmental perspective, its flat design enables efficient product transportation from   factory to the end user’s desk, reducing by at least 65% CO2 emissions of delivery vehicles.

On top of this, Trayformer requires less packaging materials than standard letter trays therefore reducing packaging waste. From the economical perspective, Trayformer provides a complete solution to reduce all indirect product costs starting with inbound and outbound transportation, logistics, number of movements and warehousing. Wholesalers, mail order companies and retailers benefit from the reduction of their own supply chain costs. Additionally, retailers substantially increase their shelf space efficiency by up to 450%.
Nigel Eaton, Atlanta’s Area Manager for the UK and Northern Europe says: “We appreciate both SOPX awards as a compliment on our efforts in taking our environmental responsibility very seriously and supporting our customers by keeping the total cost of ownership to the minimum. Trayformer is a real revolution for reducing costs and therefore increasing profitability as well as for helping companies to achieve their corporate sustainable goals faster. A further environmental benefit is the recent Blue Angel certification for the black Trayformer version.” 
The product is available in solid colours (matt black with Blue Angel certification and grey), made of 100% post-consumer recycled polystyrene, and in attractive translucent pastel colours (silky white, silky blue, silky green, silky purple, silky pink). All colour versions are 100% recyclable. Trayformers are stackable and mostly compatible with standard European letter trays.

Atlanta, www.atlanta-office.eu is a leading European inventor and manufacturer of office products. Headquartered in Hoogezand, the Netherlands, Atlanta offers more than 2,500 branded products produced in its own manufacturing facilities in the Netherlands. The wide assortment is categorized in 4 categories: Filing and Archiving, Desk Accessories, Office Furniture & Environment, as well as Forms & Pads.

For questions and further information please contact:
Adriana Escobar (adriana.escobar@atlanta-office.eu)
T.+ 49 (0) 2151 78 48 720
F.+ 49 (0) 2151 78 48 71

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Trayformer has enormous environmental and economical advantages. From the environmental perspective, Trayformer’s flat design enables efficient product transportation from factory to the end user’s desk, reducing by at least 65% CO2 emissions of delivery vehicles. On top of this, Trayformer requires less packaging materials than standard letter trays therefore reducing packaging waste.
From the economical perspective, Trayformer provides a complete solution to reduce all indirect product costs starting with inbound and outbound transportation, logistics, number of movements and warehousing. Wholesalers, mail order companies and retailers benefit from the reduction of their own supply chain costs. Additionally, retailers increase substantially the shelf space efficiency by 450%.

First customer presentations to leading international customers revealed a warm welcome for the Trayformer green and lean concept. “The new Trayformer is an unique example of how innovation meets sustainability. Compared to standard letter trays, key environmental aspects over the product life cycle have significantly been improved. As a result of this Trayformer will not only reduce TCO (Total Cost of Ownership) and Carbon Footprint but also make use of 100% recycled materials in this outstanding office product", says Marcel Jacobs, Senior Manager Environment, Quality & Social Compliance Europe, Office Depot Europe BV.
Also end users benefit from Trayformer. They will actively be making their own contribution to the reduction of CO2 emissions. The product is very convenient. In just a few seconds an end user transforms the Trayformer into a stable letter tray and helps reduce the carbon footprint to the minimum. The product also has some added value functional features such as a label holder and 4-built in paper clips. A template to customise the label is available for download at www.atlanta-office.eu/trayformer. Once assembled you cannot recognize any difference to a normal, standard letter tray.
Reiner Eckhardt of Atlanta Office Products says: “Trayformer is a real revolution, it enables customers to reduce non-value adding costs to the minimum and therefore increase their profitability. By promoting this product companies commit strongly to the environment and will achieve their corporate sustainable goals faster”. As an innovative developer and manufacturer of office products, Atlanta takes its environmental responsibility very seriously and is working hard to ensure it leads by introducing greener products and smart products that support customers by keeping the total cost of ownership to the minimum. With Trayformer, Atlanta demonstrates once more its long-term commitment to the environment and also its leading position when it comes to real innovation in plastic desk accessories.
The product is available in solid colours (matt black and grey), made of 100% post-consumer recycled polystyrene. Atlanta will pursue Blue Angel certification for these colours. Furthermore Trayformer is offered in attractive translucent pastel colours (silky white, silky blue, silky green, silky purple, silky pink). All colour versions are 100% recyclable. Trayformers are stackable and completely compatible with standard European letter trays.

Atlanta, www.atlanta-office.eu is a leading European manufacturer of office products. Headquartered in Hoogezand, the Netherlands, Atlanta offers more than 2,500 branded products produced in its own manufacturing facilities in the Netherlands. The wide assortment is categorised in 4 groups: Filing and Archiving, Desk Accessories, Office Furniture & Environment, as well as Forms & Pads.

For questions and further information please contact:
Adriana Escobar (adriana.escobar@atlanta-office.eu)
T.+ 49 (0) 2151 78 48 720
F.+ 49 (0) 2151 78 48 710

Atlanta, www.atlanta-office.eu is a leading European manufacturer of office products. Headquartered in Hoogezand, the Netherlands, Atlanta offers more than 2,500 branded products produced in its own manufacturing facilities in the Netherlands. The wide assortment is categorized in 4 groups: Filing and Archiving, Desk Accessories, Office Furniture & Environment, as well as Forms & Pads.

This green badge of approval covers the well known leading business forms and message books of Atlanta made at the company’s headquarters in Hoogezand, The Netherlands. These include the Things to do Today product and the recently introduced Meeting Notes.

All of these items have been inspected and meet strict environmental criteria laid down by the FSC, plus can carry the FSC logo showing they are made to high environmental standards with minimal impact to the environment. This means that Atlanta uses internationally recognised certifications rather than creating its own green benchmarks and logos.

The Forest Stewardship Council (FSC) is an international, non-governmental organisation dedicated to promoting responsible management of the world’s forests. By choosing products carrying the ‘tick tree’ logo consumers can be confident they are buying items that are kinder to the environment and not contributing to the destruction of the world’s forests.

Reiner Eckhardt, Managing Director of Atlanta Office Products, welcomed the certification, acknowledging it as another major step forward in the company’s green vision. “In recent years we have all become increasingly aware of the real danger of global warming and the implications for all of us. As an innovative developer and manufacturer of office products, Atlanta takes its environmental responsibility very seriously and is working hard to ensure it leads by introducing more green products and procedures. By achieving FSC certification we have, once again, clearly demonstrated our long-term commitment to the environment and to using official, internationally recognised certifications of environmental protection.”   

Atlanta’s FSC accreditation comes just months after the launch of its two major new environmentally friendly ranges –  Atlanta Green, the only fully biodegradable and 100% compostable Office Products alternative and Re-Solution, produced from 100% Post Consumer Waste with Blue Angel certification.

Atlanta, www.atlanta-office.eu is a leading European inventor and manufacturer of office products. Headquartered in Hoogezand, the Netherlands, Atlanta offers more than 2,500 branded products produced in its own manufacturing facilities in the Netherlands. The wide assortment is categorized in 4 categories: Filing and Archiving, Desk Accessories, Office Furniture & Environment, as well as Forms & Pads.

Atlanta, www.atlanta-office.eu is a leading European manufacturer of office products. Headquartered in Hoogezand, the Netherlands, Atlanta offers more than 2,500 branded products produced in its own manufacturing facilities in the Netherlands. The wide assortment is categorized in 4 categories: Filing and Archiving, Desk Accessories, Office Furniture & Environment, as well as Forms & Pads.

For more details visit  www.wereldkinderen.nl
For questions and further information please contact:
Adriana Escobar (adriana.escobar@atlanta-office.eu)
T.+ 49 (0) 2151 78 48 720
F.+ 49 (0) 2151 78 48 710
www.atlanta-office.eu